Danielle Henson

Social Media Specialist

Who i am

About Danielle

Hi there! I’m Danielle! The “Ash” in DanAsh comes from my middle name: Ashley. I'm a Social Media Manager with a proven history of success across various industries, including sports, music, tech, education, and veterinary medicine. I bring a range of skills to the table, including social media strategy, influencer marketing, copywriting, photography, and media management. When I'm not working, I'm probably at a Kpop concert, trading photocards, walking my Shiba Inu, or riding horses.

Experience & Education

2016 - 2023

Freelance Social Media Editor

Churchill Downs & the Kentucky Derby

Managed Churchill Downs and Kentucky Derby social media platforms for live racing events with a combined following of 300k+ across Facebook, Twitter, Instagram, and Snapchat. Collaborated on high-profile events, crafting digital copy for multi-platforms, ideation, content creation, and engaging with real-time audiences on @KentuckyDerby and @ChurchillDowns. Hosted annual Facebook Live session with 150k+ viewers.

2019 - 2021

Social Media Specialist

Crosley Radio

I launched #CrosleyAtHome for music lovers during COVID-19, resulting in 50k monthly viewers. Led a successful digital strategy with 60% follower growth on Twitter, Instagram, and Facebook. Managed daily interactions, designed top-performing IG posts, and collaborated with influencers, brands, and record labels for promotions and product launches.

2018 - 2019

Digital Media Manager

Jefferson Animal Hospital

Coordinated social media strategy, grew hospital's audience by 300% in a year, fostered community engagement on Instagram, Facebook, LinkedIn, and Twitter. Wrote informative articles and launched a successful re-brand, including Employee Newsletter and On-Boarding Materials.


University of Louisville,

Bachelor's of Art, Communication

what i can do

Skills & Proficiencies


Digital Strategy

Content Creation

Social Media Management

Speech bubble

My human has Google Analytics and Hubspot Digital Marketing Certifications!

Sample Work

Kentucky Derby & Churchill Downs

I managed multiple social media channels and created content and copy tailored for each audience.

Crosley Radio

Executed successful digital strategy across multi-platforms that led to record-high direct to consumer sales for 2020.

Jefferson Animal Hospital

Co-lead digital and print strategies, led website redesign, and planned events for hospital patrons and their pets.

Sample Work: The Kentucky Derby

Sample Work: Churchill Downs

Sample Work: Crosley Brands

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Sample Writing

Rectangular Pop-up Message Window Frame
Rectangular Pop-up Message Window Frame
Rectangular Pop-up Message Window Frame
Blue Ribbon Award Illustration
Hand Pointer Cursor Filled Outline

Volunteer Work



  • Created the @KPOPKentucky Instagram page and grew the following by 600% within the first month with organic reach.
  • Promote K-Pop-related events in Kentucky, Indiana, and Tennessee.
  • Work with a small team to manage the Facebook group community.
  • Assist with planning of cupsleeve and photocard trading events at local cafes.
  • Partner with local concert promoters to offer FB Group members and followers special concert ticket giveaways.
  • Create graphics and videos for all social media platforms.


Instagram Outline Logo
Flat Fill Twitter Icon
y2k Background
Green Torn Grid Paper
3D Y2K Butterfly
Sketch of a Sailing Pirate Ship
isolated torn note paper
Retro Pixel Heart
Retro Pixel Sparkle
Illustration of the Moon
Grid Line Pattern
Retro Pixel Letter T
Retro Pixel Letter I
Retro Pixel Letter E
Retro Pixel Letter E
Retro Pixel Letter A

5th Anniversary

Cupsleeve event

Retro Pixel Sparkle
Scrap Red Magazine Paper
Skull and Crossbones Icon
Torn Book Page Text Paper
Blue Grainy Gradient Background
Y2k Aesthetic element
Y2k blurred overlay
Blurred Oval Light Blue
Y2k Aesthetic element
Y2k Aesthetic element
with tomoon
Mermaid Tail
Dreamy Chrome Number 0 Type Sticker
comeback cupsleeve event
Dreamy Chrome Letter N Type Sticker
Dreamy Chrome Letter E Type Sticker
Dreamy Chrome Letter U Type Sticker
Dreamy Chrome Letter S Type Sticker
Textured Classic cutout letter (lowercase) l
DIY Zine Modular Letter L
DIY Zine Modular Letter F
DIY Zine Modular Letter A


Cutout Letter k With Paper Texture
Magazine cutout letter O
DIY Zine Modular Letter P
DIY Zine Modular Exclamation Point
Textured Classic cutout letter P
Cute Handdrawn School Ta-da Lines
Y2K Aesthetic Element
Kentucky Ky State
Pink Gradient Background
Y2K Aesthetic Element
Pink 3D Bubble Gum Uppercase Letter R
Pink 3D Bubble Gum Uppercase Letter A
Pink 3D Bubble Gum Uppercase Letter D
Pink 3D Bubble Gum Uppercase Letter I
Pink 3D Bubble Gum Uppercase Letter N



Pink 3D Bubble Gum Uppercase Letter T
Pink 3D Bubble Gum Uppercase Letter G

august 6th, 12-4pm

Dalat's Gateaux and Cafe

dalat’s gateux

& Cafe

December 3rd


dalat’s gateux

& Cafe

December 3rd


Glowing Pink Dot Light
Grid Lines Illustration
Cute Star Doodle
Cute Star Doodle
Cute Heart Doodle
Cute Heart Doodle



Cute Star Doodle

choi soobin cupsleeve event

choi soobin cupsleeve event

Pastel Detailed Lined Bold Spooky Haunted House

Twice 8th anniversary cupsleeve event

Illustration Of Grass Hill
Illustration Of Grass Hill
Illustration Of Grass Hill
Purple and Orange Gradient Background
Halloween Spiderweb Illustration
Cute letter O
Cute letter T
Cute letter R
Cute letter W
Cute letter T
Cute letter I
Cute letter R
Cute letter C
Cute letter E
Cute letter A
Cute letter E
Cute letter T
Black shadow effect
Black shadow effect
Bold Lined Quirky Buildable Path

hosted by Molly, Sabrina, & Kallisto

Design by Dani @ kpop kentucky

Reach out



connect with me

Blue Official Facebook Logo Social Media Icon
Instagram Outline Logo
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