Danielle Henson

Danielle Henson

Social media • Content creation • influencer markEting

Who i am

About Danielle

Danielle Henson is an adaptable and forward-thinking digital marketer. Driven by ​a passion for staying ahead of industry trends, she excels at curating immersive ​digital experiences that engage target audiences. Danielle's creative and data-​driven approach enables her to develop innovative strategies, from social media ​campaigns to influencer collaborations.

With a diverse background in cultivating vibrant online communities, Danielle ​brings a unique perspective to her work. She skilfully crafts compelling digital ​content that resonates and delivers measurable results. Equipped with technical ​expertise in Adobe Creative Cloud and social media management tools, Danielle ​produces high-performing assets that captivate and convert. Her adaptability ​and dedication make her a valuable asset in advancing an organization's digital ​marketing initiatives.

Experience & Education

2024 -

U.​S. Social Media Manager & Content Producer

World Horse Racing

Leading day-to-day content creation across all WHR social media ​platforms including TikTok, Instagram, FB, Youtube, and X/Twitter. ​Editing social-first videos in Premiere Pro and CapCut with high ​turnaround. I produce high-performing content with 70-80% engagement ​rates, 7m+ views, and 200m+ impressions.

2016 - 2023

Freelance Social Media Editor

Churchill Downs & the Kentucky Derby

Managed Churchill Downs and Kentucky Derby social media platforms for ​live racing events with a combined following of 300k+ across Facebook, ​Twitter, Instagram, and Snapchat. Collaborated on high-profile events, ​crafting digital copy for multi-platforms, ideation, content creation, and ​engaging with real-time audiences on @KentuckyDerby and ​@ChurchillDowns. Hosted annual Facebook Live session with 150k+ ​viewers.

2019 - 2021


Social Media Specialist

Crosley Radio

I launched #CrosleyAtHome for music lovers during COVID-19, resulting ​in 50k monthly viewers. Led a successful digital strategy with 60% ​follower growth on Twitter, Instagram, and Facebook. Managed daily ​interactions, designed top-performing IG posts, and collaborated with ​influencers, brands, and record labels for promotions and product ​launches.

University of Louisville,

Bachelor's of Art, Communication

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My human has Google Analytics and Hubspot Digital Marketing Certifications!

What I Can Do

What I Can Do



Content Creation

Digital Marketing


Social Media Management

Social Media Strategy

Influencer Marketing and Seeding

Microsoft Suite



Adobe Photoshop

Adobe Premiere Pro



Social Media Scheduling and ​Analytics Software (Sprout, Buffer, ​Later etc.)

Sample Work

World Horse Racing

Kentucky Derby & ​Churchill Downs

Crosley Radio

Sample Work: The Kentucky Derby

Sample Work: Churchill Downs

Sample Work: Crosley Brands

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Sample Writing

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Blue Ribbon Award Illustration
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Volunteer Work



  • Created the @KPOPKentucky Instagram page and grew ​the following by 600% within the first month with organic ​reach.
  • Cultivated engaging FB Group of 1.1k members who enjoy ​all aspects of the Hallyu Wave
  • Promote K-Pop-related events in Kentucky, Indiana, and ​Tennessee.
  • Work with a small team to manage the Facebook group ​community.
  • Assist with planning of cup sleeve and photocard trading ​events at local cafes.
  • Partner with local concert promoters to offer FB Group ​members and followers special concert ticket giveaways.
  • Create graphics and videos for all social media platforms.


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Reach out



connect with me

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