Danielle Henson
Danielle Henson
Social media • Content creation • influencer markEting
Who i am
About Danielle
Danielle Henson is an adaptable and forward-thinking digital marketer. Driven by a passion for staying ahead of industry trends, she excels at curating immersive digital experiences that engage target audiences. Danielle's creative and data-driven approach enables her to develop innovative strategies, from social media campaigns to influencer collaborations.
With a diverse background in cultivating vibrant online communities, Danielle brings a unique perspective to her work. She skilfully crafts compelling digital content that resonates and delivers measurable results. Equipped with technical expertise in Adobe Creative Cloud and social media management tools, Danielle produces high-performing assets that captivate and convert. Her adaptability and dedication make her a valuable asset in advancing an organization's digital marketing initiatives.
Experience & Education
2024 -
U.S. Social Media Manager & Content Producer
World Horse Racing
Leading day-to-day content creation across all WHR social media platforms including TikTok, Instagram, FB, Youtube, and X/Twitter. Editing social-first videos in Premiere Pro and CapCut with high turnaround. I produce high-performing content with 70-80% engagement rates, 7m+ views, and 200m+ impressions.
2016 - 2023
Freelance Social Media Editor
Churchill Downs & the Kentucky Derby
Managed Churchill Downs and Kentucky Derby social media platforms for live racing events with a combined following of 300k+ across Facebook, Twitter, Instagram, and Snapchat. Collaborated on high-profile events, crafting digital copy for multi-platforms, ideation, content creation, and engaging with real-time audiences on @KentuckyDerby and @ChurchillDowns. Hosted annual Facebook Live session with 150k+ viewers.
2019 - 2021
2017
Social Media Specialist
Crosley Radio
I launched #CrosleyAtHome for music lovers during COVID-19, resulting in 50k monthly viewers. Led a successful digital strategy with 60% follower growth on Twitter, Instagram, and Facebook. Managed daily interactions, designed top-performing IG posts, and collaborated with influencers, brands, and record labels for promotions and product launches.
University of Louisville,
Bachelor's of Art, Communication
My human has Google Analytics and Hubspot Digital Marketing Certifications!
What I Can Do
What I Can Do
Skills
Proficiencies
Content Creation
Digital Marketing
Copywriting
Social Media Management
Social Media Strategy
Influencer Marketing and Seeding
Microsoft Suite
Photography
Videography
Adobe Photoshop
Adobe Premiere Pro
CapCut
Canva
Social Media Scheduling and Analytics Software (Sprout, Buffer, Later etc.)
Sample Work
World Horse Racing
Kentucky Derby & Churchill Downs
Crosley Radio
Sample Work: The Kentucky Derby
Sample Work: Churchill Downs
Sample Work: Crosley Brands
Sample Writing
Volunteer Work
KPOP KENTUCKY
MAR. 2023 - PRESENT
- Created the @KPOPKentucky Instagram page and grew the following by 600% within the first month with organic reach.
- Cultivated engaging FB Group of 1.1k members who enjoy all aspects of the Hallyu Wave
- Promote K-Pop-related events in Kentucky, Indiana, and Tennessee.
- Work with a small team to manage the Facebook group community.
- Assist with planning of cup sleeve and photocard trading events at local cafes.
- Partner with local concert promoters to offer FB Group members and followers special concert ticket giveaways.
- Create graphics and videos for all social media platforms.
Follow @KPOPKENTUCKY
